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E-MAIL: cg@imagestrategy.com






According to CEO's and Executive Recruiters, the most important employee attributes are:
All of these attributes were ranked in importance ABOVE college degree, advanced degree, and past experience.
Private clients and seminar attendees can learn to put their "Best Self" forward with these seminars, presentations and programs by Carolyn Gustafson, AICI, CIP. Click on the links below for more information.

This presentation emphasizes the importance of our image to our success and gives an overview of all of the components that create our image. The information, insights and advice will motivate and enable attendees to gain a competitive advantage by putting their "Best Self" forward. This program can be tailored to specific corporate needs.
INTRODUCTION: Are you aware of the power of image in your career strategy?
WARDROBE & GROOMING: Do you dress for success?
BODY LANGUAGE: Does your body language confirm or contradict your verbal language?
VOICE: Does your voice communicate competence, confidence and credibility?
COMMUNICATION SKILLS: Have you mastered the dynamics of interpersonal give and take?
BUSINESS ETIQUETTE: Does your knowledge of etiquette put you and others at ease in business situations?
SELF-ESTEEM: Is your "sense of self" your passport to success?
This presentation focuses exclusively on wardrobe and grooming choices and is suitable for any size audience. The content is flexible and can be modified to suit specific needs and concerns, It can be tailored for any time frame from one to four hours, and delivered to men and women, together or separate, for all levels of employees.
INTRODUCTION: Are you aware of the power of image in your career strategy?
DRESSING TO BELONG: Do you fit in? Stand out? Do you look like a team player?
DRESSING TO INFLUENCE: Do you know what to wear to get what you want?
DRESSING TO FLATTER: Do you look your "Best Self" everyday?
WARDROBE FIT AND CARE: Does the condition of your wardrobe reflect your attention to detail?
WARDROBE QUALITY: Does your wardrobe brag or gossip about you?
The IMAGE AS STRATEGY seminar focuses exclusively on wardrobe and grooming choices based on three aspects of professional appearance:
By understanding the principles of these three aspects, appropriate choices can be made that add up to a SUCCESSFUL PROFESSIONAL IMAGE.
This seminar is designed for small groups and allows attendees to receive individual advice and feedback. Specific topics and the emphasis given to each depends on the client's concerns and needs, as well as on the particular audience.
The seminar can be tailored to all levels of executives and management, as well as sales and support staff. It is offered for men and women, separately or together, in half, whole, or two-day formats.
In addition to lecture, discussion, and humor, the seminar incorporates quizzes and exercises. Visual aids include overheads, slides or Power Point, as well as videos and clothing samples. A variety of "take-home" materials can be made available to the attendees.
BODY LANGUAGE Seminar
The Language Every Body Speaks
In today's competitive business arena, creating and maintaining a positive first impression is critical to your success. A key factor in that impression is your body language. The ways in which you walk, sit, stand and move all indicate not only your mood and personality, but also reveal your level of self-esteem. The more you appear to be in charge, the more people approve of you. By creating habits of positive body language you can control how others perceive and respond to you. By understanding the dynamics of body language you can interpret the feelings and intentions of others.
BODY LANGUAGE - THE LANGUAGE THAT EVERY BODY SPEAKS will empower you to present yourself with confidence and authority. The program covers the following topics as well as many other tips to help you put your "Best Self" forward. This seminar includes role-playing exercises. Each participant is provided a workbook to keep as a reference guide.
From Fast Food To Finger Bowls ~ Dining Etiquette Made Easy
Savvy dining skills play a major role in the business arena today. Top management at many Fortune 500 companies takes potential front line employees to lunch or dinner to observe their comfort level with executives, spouses, wait staff, and yes, even myriad pieces of silverware. Like it or not, management equates good manners with competence in business.
A lot of today's business is conducted at parties and dinners, both here and abroad. Knowing our dining etiquette is impeccable in any culture allows us to feel at ease and take advantage of the business potential in these situations.
DINING SKILLS FOR TODAY gives attendees vital knowledge for those social situations where business relationships are developed and strengthened and covers the following topics and more to help them dine with confidence anywhere with anyone.
This seminar includes slides and role-playing exercises during the tutorial luncheon or dinner. Participants receive a workbook to keep as a reference guide.
A "Cocktail Conversation Skills" segment can preceed the dining seminar.
Present Yourself With Confidence And Authority
In today's competitive business arena etiquette is simply another tool you need. While etiquette alone won't insure your success, it plays a crucial role not only in your career but in your enjoyment of your work environment. Business etiquette is based on tradition, behavior standards and interpersonal expectations. The rules come from how to insure those qualities. When you know, rather than wonder, what the right thing to do or say is, and you do it with style and grace, you can focus your energy on your work. You perform your job with confidence and people know they can count on you to do the right thing.
BUSINESS ETIQUETTE IN THE MODERN WORLD will empower you to present yourself with confidence and authority. The program covers the following topics as well as many other tips to give you a competitive edge. The seminar includes role-playing exercises. Each attendee receives a booklet as a reference guide.
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